Introducing the team behind Carbon, the first Metazine.

Meet Carbon, the world’s first fashion Metazine. Building a bridge between the worlds of crypto and luxury fashion, Carbon curates and commissions highly collectable NFTs using the latest digital technologies across photography, video, AR and VR, gaming, and digital fashion ‒ all purchasable through its unique marketplace. These are the people making everything happen behind the screens.

Chad Pickard — CEO and Founder

Chad makes all major corporate decisions and communicates on behalf of the company with shareholders, brand partners, and the community. He has worked in the fashion industry for twenty years as a film and photography director, with leading global brands such as Dior, Tom Ford, Mr Porter, Harper’s Bazaar, Adidas and Sony.

Claudia De-Meis — COO/ Co-Founder

Claudia oversees Carbon’s daily business operations and administration. She is the former fashion editor of, and a contributor to leading publications such as Vogue and Another Man. Previous clients include Stella McCartney, Tom Ford, Saint Laurent and Burberry. Claudia holds a Drapers Digital Award.

Vanessa Reid — Executive Creative Director

Vanessa provides creative insights by designing high-level concepts for the company and its clients. She is the previous fashion director of Pop magazine where some of her key collaborators included Harley Weir, Viviane Sassen, Craig McDean, Inez & Vinoodh, Jurgen Teller, Paolo Roversi and Mark Borthwick. She also collaborates with luxury brands such as Hermes, Celine, Victoria Beckham, Missoni, Nina Ricci and Calvin Klein.

Jamie Reid — Art Director

Jamie applies expert art direction to the visual elements of creative projects. He served as art director of Dazed and Confused magazine for more than five years, marking a new era in the magazine’s art direction, graphic design, and photographic contributors. He also introduced more sustainable production processes in both paper and printing. Other clients and collaborators include Calvin Klein, Versace, Missoni, Parco and Saint Laurent.

Ben Ditto — Technical Art Director

Ben works with copywriters, producers, designers and developers to craft original and forward-thinking concepts, designs and audio-visual outputs. He is a creative director and curator specializing in the execution of creative concepts that embrace beauty and technology. Working across platforms such as Dazed Beauty — he directs moving image, CGI, creative coding projects, augmented reality and VR, print and live experience. Working with the likes of Alexander McQueen, Louis Vuitton, Ssense, Vivienne Westwood, Grimes.

Eliza Murray — Executive Producer

Eliza coordinates, bids, and manages all creative projects and budgets ensuring quality and excellence in experience to execution. She is a former producer at leading artist agency Art Partner, representing artists such as Melanie Ward, Jane How and Suzanne Koller. She was a producer at Streeters Creative Management & Representation.

Aya Noel — Digital Editorial Director

Aya plans, coordinates, and edits all written content for Carbon. She is the online editor of 1 Granary, a global support network made to connect, promote and educate young fashion designers, and she is the former online editor of MCQ, a London-based fashion label.

Thomas Scale — Head of Marketing Strategy

Tom is responsible for researching, developing, and communicating strategic marketing plans. He is a tactical, creative, and innovative strategist and content marketeer, helping brands and businesses achieve both their creative and financial goals. Previous clients include Lock Studios, ScienceMagic and the Communication Store.


DVTK advises, conceptualises and delivers Carbon’s platform and creative projects, providing Web3 and Metaverse experiences through 3D, AR & VR. DVTK is a Digital Direction Studio based between London and Paris. Creating virtual worlds and advising a wide range of clients, from fashion and luxury houses to art institutions. They design interactive experiences against any form of standardisation.

Dan Hartley — Digital Trading Director

Dan manages the activities and processes our digital ecosystem including platforms, social media, e-commerce, and marketing campaigns. He was the global head of digital at All Saints for thirteen years, leading their global digital strategy, across content, visual merchandising, copy, analytics, design, social media, and front-end development.

Mikael Kayanian — CTO

Mikael is in charge of our information technology and Web3 systems. He is a technology executive with key skills and experience in Web3, Crypto, dApp, DeFi, DAO, NFTs and Layer-2. CTO, Apollo Clear, Hyperion Net, Mithra Media. VP of Engineering FinAxis, Brick trade.

Hugo Romano — Financial Director

Hugo is responsible for managing the financial actions of Carbon. He has experience as a financial auditor at EY, an investment analyst at Region Sud Investissement, and a financial controller at Parex France.


A.I. PR — PR Advisor

A.I. PR is a global fashion PR firm that represents Acne Studios, A.P.C, Byredo, JW Anderson, Kenzo, LOEWE, Theory, Zara and more.

Jonathan Chippendale — Tech Advisor

Jonathan is and International Marketing Director with over twenty-five years of experience in luxury goods, with an emphasis on digital, and a proven track record of creating value and driving sales using insights, creativity, innovation, collaboration, and cultural sensitivity.

Wil Beedle — Brand Strategy Advisor

Wil is the former Chief Creative Director of AllSaints, where, for 18 years he oversaw global brand image and collection design; introducing fragrance, accessories and repositioning the brand through a series of global Fashion weeks. He recently launched his own label, Shoreditch Ski Club, a collection of responsibly produced winter-wear that is sold in the best accounts worldwide.

Georgette Adonis-Roberts — Legal and Compliance Advisor

Georgette is experienced in UK and offshore law with a demonstrated history of working in the legal services industry, cryptocurrency and financial services sector. Skilled in Legal Advice, Negotiation, Corporate Law, Commercial Contracts, Legal Drafting, Legal Consulting, Corporate Advisory, New Markets, Offshore Registration, Banking, Trade Finance, Cryptocurrency, Regulatory Compliance, International Trade, GDPR and Corporate Structuring.



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